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E-commerce · End-to-end UX

Yebo Fresh

An end-to-end UX project creating a fresh, intuitive experience for a South African grocery delivery service.

Category
End-to-end UX
Client
Yebo Fresh
Scope
Research → UI
Role
UX Designer

The brief

Yebo Fresh needed a shopping experience that worked for customers ordering groceries in bulk, often on modest devices and data. The project ran end to end: research, information architecture, flows, wireframes and final interface.

I focused on making the catalogue legible and the basket honest - clear pricing, clear quantities, no surprises at checkout.

Outcome

A complete UX and UI direction: a simplified catalogue, a basket users can trust, and a checkout that holds up on a slow connection.

See more on Behance

Process

  1. 01 Research Understood how customers actually shop and re-order.
  2. 02 Architecture Reorganised the catalogue around real shopping baskets.
  3. 03 Wireframes Flows for browse, basket and checkout.
  4. 04 Interface A fresh visual layer built for low-end devices.
Yebo Fresh banner, 'General traders reseller platform: A UX Design Case Study', showing a customer paying a trader at a spaza shop counter
Yebo Fresh banner, 'General traders reseller platform: A UX Design Case Study', showing a customer paying a trader at a spaza shop counter
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LEONARD LUVUNOLEONARD
LEONARD LUVUNOLEONARD
hi@leonardluvuno.com
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20+
UX/UI projects
6+
Years of service
15
Collaborations

Two halves of one job

I design the experience and then I try to break it. Championing the user while keeping the platform bug-free.

01 DESIGN
  • Design systemsComponents, tokens, documentation teams actually use.
  • End-to-end flowsResearch, journeys, wireframes, high-fidelity prototypes.
  • Workshop facilitationGetting stakeholders to one decision, in one room.
02 QUALITY
  • Manual testingWalking every path a real user will take, before they do.
  • Regression testingNew release, old promises still kept.
  • UX auditsFindings ranked by user cost, not by how easy they are to fix.

Selected work

More on Behance →

Skills & tools

Creativity, strategy and precision - the core of everything I make.

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About

Six years of UX and over a decade behind a camera. Both taught me the same thing: composition is a decision about what someone sees first.

I bring a human-centered approach to both pixels and people - designing with heart, testing with logic, and evolving with AI.

Email
hi@leonardluvuno.com
Phone
+27 67 937 2813
City
Johannesburg, Gauteng
Birthday
30 March
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Open to product design & QA roles

Send me the messy problem.
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The brief

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Outcome

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Process

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Contact

Email is fastest.

I reply within a day. Tell me the problem in a sentence - we can figure out the rest on a call.

Email hi@leonardluvuno.com Phone +27 67 937 2813
Location Johannesburg, South Africa

Or send a message

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